Saturday, July 12, 2008

Help! My Infomercial Is Not Working!

I hope some of you keep returning for these infomercial blogs because I will continue to reveal the secrets to infomercial profits. I'm often asked about the infomercial rate of success. The answer to this simple question is easy. Direct marketing is a science. You test, gather data and test again. Infomercial success therefore depends on patience, determination and infomercial and DRTV marketing research.

At InfoWorx, we conduct pre-production research to test messaging, DRTV offers, and infomercial strategies. After an initial affordable media test, we listen to telemarketing call flow, non buyer disposition reports, and media performance by time slot, network, and region. Then we revise as necessary and test again. That's the science of DRTV.

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