Monday, July 28, 2008

Internet TV Preroll Ads Lower Cost Per Order

Remember, direct response consumer selling equals low cost per order. Smart marketers are looking for new ways to drive sales and lower cost per acquisition. Internet video ads or pre roll ads of 10 to 20 seconds increase viewer response and involvement. Demand and supply for this new direct response interactive media is exploding because click through rates score five time as high as banners.

Mobile devices and podcasts are changing human behavior once again, and we are receiving content through our telephones as well as laptops and broadcast television sets. New opportunities have opened to reach younger, more targeted direct response buyers using all of the sophisticated targeting that keywords and modern ad serving techniques provide. Stay tuned to this blog to learn more about: podcasting, Internet TV, preroll, midroll and other Internet video formats. The Internet has the power and reach to lower customer acquisition rates and effectively find new groups of direct response and infomercial buyers.

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