Friday, October 24, 2008

DRTV Media Buying Requires Good Testing

If you've been following this blog, then you know that we are here to educate you and position you for success in the DRTV short form and long form infomercial marketplace. I've talked with over 10,000 potential DRTV marketers in the last 16 years, and worked with hundreds of them. Successful marketers always test several factors to optimize their direct response products and services. Ask yourself a few questions when formulating your strategy.

1. For my short form product do I have enough premiums and stuff to create an irrestible offer?

2. Do I have an upsell stream or the retail backend to support a higher allowable cost per order?

3. Could DRTV or infomercials work better for me by gernerating leads and a drive to my website for closing the sale?

If you empower your DRTV Media Buyer with small test budgets to test various offers, premiums, and upsell stratgies, then your success rate will soar.

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