Friday, November 28, 2008

Online Video Ads Reach a Large Audience

As online video grows, and it’s audience grows, more data is available as to who and how often they are watching. Remember infomercials and direct response television are all about the metrics. Cost per order, cost per lead, cost per acquisition. As we at InfoWorx drill down into the vast new opportunities for infomercial products, we are finding many online video ad networks who are willing to work on a cost per acquisition model. Sometimes however, working at an auction based level with a low CPM can be even more effective then direct response rates found on mainstream TV.

Here are the top 10 Online Media Destinations (week ending Oct 19, 2008)

NBC Universal 7,1655.08
Clear Channel Online Network 5,2473.72
MSN TV 5,1833.67
AOL Television 4,2993.05
PBS 4,0772.89
Yahoo! TV 3,8102.70
ABC.COM 3,5022.48
DirecTV 2,8622.03 2,1421.52
CBS Television 2,0801.47
Source: Nielsen Online, NetView

As new data comes in, check this blog frequently. In order to reach 21st century customers, you need a scientific approach that targets your best customers with the lowest cost per order. Online video now offers a new and exciting method to drive your brand straight to your web site with an irresistible offer.

Sunday, November 9, 2008

DRTV Media Buying Made Easy

Broadcast spending is down despite the election and the Olympics. Recessions, slow downs and fewer advertisers is often a good omen for DRTV marketers and their Direct Response Agencies. Why? Direct response television media buying rates are usually the lowest in the market. After all, you must make your irresistible offer or lead generating short form infomercials pay out according to your allowable cost per order. Check through this blog for more information on these important metrics and concepts for As Seen On TV Success.

Between January and August of this year television media buys fell 1.3% and removing political spends -- the decline is 1.6%. If you back out the television media costs surrounding the Olympic games....there is a year to year loss of $89.4 billion, according to TNS Media Intelligence.

For Direct Response TV, this means that there is more cheap television inventory....and this makes DRTV media buying easy for smart, savvy media buyers.

Thursday, November 6, 2008

Direct Response TV Viewers Also Online

Media fragmentation is a controversial issue these days with so many offline and online alternatives for limited media budgets. Well there's good news! The heaviest TV viewers are also the heaviest online viewers, according to Nielsen Research. In fact Nielsen's TV/Internet Convergence Panel found that television viewing and online streaming are complimentary activities. You need not worry that your direct response TV audience is not watching. In fact, the study also find that the lowest consumers of television have the lowest usage levels of the Internet.

-- Your direct response lead generating offers can drive online viewers directly to your website.

-- More than 80% of people who watched TV and used the Internet had simultaneous sessions during the month.

-- While teens dominate streaming video online, 55% of men 35-54 also stream online and watch TV at the same time.

There is much discussion, concern and angst among marketers trying to understand behavioral changes among the audience. Certainly, TV viewers continue to provide a rich audience and conventional television the most compelling media delivery method.