Monday, January 19, 2009

Infomercial Media Funding

After 16 years working with entrepreneurs, startups and inventors, we have learned the challenge of funding an infomercial or direct response TV campaign. And there's good news! Since DRTV is a direct to consumer selling science, small media tests of as little as $5,0000 to $7,500 can interest large investments in a media funding roll out.

InfoWorx finds media funding partners for our clients. In order to qualify for media funding, a marketer must have a merchant account through a large direct processor. Recently, we helped a client gain an approved merchant account in less then a week, so there's always a benefit to leverage InfoWorx' vast network of colleagues and strategic partnerships.

Media funding partners will not ask for personal guarantees, but their contract will require their loans to be paid through the flow of revenue into the merchant account. An expert consultant can help navaigate the complex landscape of direct response marketing. And even find media funding as high as $50,000 to $100,000 per week. Media funders can be persuaded to work with multi pay offers and even free trial offers if the test data supports a roll out.