Thursday, July 28, 2011

Infomercial Production and DRTV Media Agency InfoWorx Launches Pay For Results Per Inquiry Program

Advertisers and marketers can now distribute and integrate their offers and products through TV, Radio, Online, Mobile, and Print, on a pay for performance per inquiry basis with limited out of pocket investment.

BOCA RATON, FL (July 28, 2011) – Infomercial Production Company and DRTV Media Agency, InfoWorx Direct launched an innovative pay for results, per inquiry advertising program for its Direct Response marketing clients. Per inquiry advertising empowers the advertiser to dictate a fixed amount they are willing to pay for a response or an order to their offer. Direct response advertising agency, InfoWorx Direct now offers and executes pay for results programs that span all media including TV, radio, print, online, mobile, and even out of home advertising.

"Per Inquiry advertising puts total control in our client's hands and allows for growth from the ground up. They can specify how many responses or sales they want and set a price they are willing to pay for each one. This allows them to use their performance metrics to maximize the potential of their campaigns,” Ron Perlstein, Executive Producer and Media Director at InfoWorx Direct explained. "With pay for results advertising programs, there are no surprises. The client simply decides how much response they want, and the platform delivers it. The InfoWorx Direct per inquiry campaign platform includes nearly every form of direct response advertising from television to pizza boxes."

"We designate one 800-number per campaign per media outlet, and redirect the calls to the marketer's call center for accurate tracking. One spot can be marketed across multiple channels, and each spot can be linked to 6 revenue touch points.", Perlstein continued. "The beauty of a per inquiry campaign is that the client retains total control. They can set the geographic campaign, designate their Direct Response Customer demographics, and even specify call center hour restrictions. This allows them to experiment with multiple media platforms and evaluate which ones are working best for them.

Recently, InfoWorx Direct has significantly enhanced its media buying intelligence, and introduced the economy-sensitive Demo long form TV Infomercial package that enables clients to introduce and test their products for a lower-risk investment. The innovative pay for results, per inquiry advertising program is another step to improve success and increase profits for all InfoWorx direct clients.

Since 1992, direct response television agency and infomercial production company, InfoWorx Direct, has established itself as a successful, award winning infomercial producer of both short-form DRTV spots and long-form info-commercials. InfoWorx has developed the most affordable turnkey infomercial model in the industry that offers clients award winning television and radio infomercial production as well as TV and Radio infomercial media buying services. The production and media buying agency specializes in all aspects of direct response advertising services and consulting, and offers an entire turnkey solution from script to sales for DRTV clients as well as specific services including production, media buying, telemarketing management, fulfillment, and home shopping placement.

For over 19 years, InfoWorx has established itself as a pioneer in direct response TV advertising, and has generated billions of dollars of major "as seen on TV success" for clients including Ageless Male,,, Emerson Electric, InventTech, SnorEnz, Rubbermaid, and iRobot's Roomba. For additional information on InfoWorx, contact Ron Perlstein, or visit

InfoWorx Direct, LLC, is a full service direct response agency and media buying service with an evolving infomarketing business philosophy. The InfoWorx scientific approach has led to profitable results and success for established companies and newcomers alike.

Saturday, July 9, 2011

Per Inquiry Radio - Cost Per Action - Direct Response Radio

There are over 10,000 commercial radio stations in the USA. Radio direct response advertising is on the rise. Think hands free cell phone use! Many stations do not sell out and accept per call or per sale advertising to fill out their inventory.

Smart direct marketers are using radio to expand their offers, test their offers, and as a standalone medium. Radio works best for lead generation or a risk free offer. One of our clients uses radio as their primary media, and has sold over 2,000,000 units of one of their popular products. Callers respond to a risk free offer and reach live agents who close the deal and upsell into continuity or a larger unit package

Payout: This is the dollar amount that the marketer pays when a call is placed and lasts for say 30 seconds. Marketers often prefer a “per sale” deal, but media outlets always prefer a “cost per call” deal since they are running the ads and generating a response. Think about it for a moment. You have a dietary supplement in skin care or men’s health. The radio station may have several offers in those categories. Which offer will generate the most revenue for the station and be the easiest sell to the station? Cost per call, of course! A smart direct response media buyer can help crunch the numbers to determine the marketer’s revenue per call. Remember, you are competing with other Per Inquiry (PI) offers, and the stations will jump on offers that give them the best revenue for their unsold inventory. Savvy direct response marketers determine a payout that is competitive in their category and costs less than the cost per call or order of their cash radio buys.

Telemarketing: Per inquiry radio advertising drives calls, and the call center or IVR must have the software and systems to track and source calls to each media outlet. Some Per Inquiry agencies may direct their own toll free numbers to point at a call center for better, more integrated tracking. If your tracking or call center is questionable, forget about per inquiry. Again, a good media buyer or per inquiry radio direct response agency will help with the setup to track the telemarketing.

Per Inquiry direct response radio advertising offers a low cost and scalable marketing strategy. Unlike TV, there is less cost in duplicating and customizing the direct response commercials for proper tracking. Check back here soon to learn more about TV Per Inquiry campaigns.