Saturday, August 13, 2011

DRTV Response Rates

Looking for info on DRTV Response Rates? Well, you've found straight talkers and the right place to look -- right here at the DRTV Media Blog. So guys what are you looking for - exactly? I urge you to subscribe, follow, like, etc because this blog is for you to learn the latest trends in Direct Response TV, timely updates regarding DRTV Media costs (including how to find $50 DRTV Spots) and short form and long form Direct Response Infomercial costs.

DRTV Response Rates: (The cost of short form TV advertising) Media rates across the cable network landscape are holding up and rising as large brand advertisiers have not cut back, even in slow growth 2011.  In fact, political advocacy TV advertising is on the rise, in a non national election year. Nonetheless, there are many soft spots to discover opportunites where cable networks or cable aggregaters are holding lots of unsold inventory. Your media buyer needs to be connected, smart, tough and have your allowable cost per order in mind when placing your broadcast orders. DRTV media costs must be low in order to achieve a profitable cost per order. Stay tuned here and learn how to buy 60 second national DRTV spots at $5 per spot. Up to 8 million households, prominent national networks - and these are NOT overnights - $5 DRTV Spots!

Last week we had a new client call us and ask for media rates and a test campaign while comparing us to another "marketing company." Folks - beware of any company that does not give you the rate for each spot and just gives you impressions or general information. We have seen this lately with fly by night firms offering thousands of spots as part of a "media blitz" and millions of impressions as part of the package deal for the TV Production. Professional DRTV Media Buyers and Direct Response TV Agencies show the rates and those rates are supported by invoices and affadavits from the stations with the exact same rate. We researched the so called media blitz and were able to determine that the client was paying a CPM over $28, which is more than Amercican Idol or Dancing With The Stars cost on a CPM basis. DRTV rates need to be very low to pay out.  We created a plan for that client with a CPM of $0.52 and national coverage using our vast media relationships.

Make no mistake. DRTV, Direct Response TV, and TV Infomercials are a specialty that takes experience, savvy and a hard nosed approach to media negotiations. Direct Resonse TV rates change week to week and the market changes week to week based on supply and demand and most of all performance.  Check back often if you want to learn how to lower your cost per order.

1 comment:

mediafiche said...

You shared the best tips here. There are lot of companies, who claims to be experts in media buying, but they are not. A business owner should check the track record of a company before hiring it.

What Is Media Buying