Last week, a lot of publicity came out regarding the cost of a :30 second ad on Sunday Night Football ($545,000.00). It’s actually a good value with a CPM around $25 compared to other top rated shows like The Voice or The Academy Awards at CPM’s hovering around $35 - $37. But DRTV media rates require single digit CPM’s and lower. Where do you find remnant media at $5 CPM and lower? We have several clients buying national airings in 26 million homes at CPM’s under $1! And these are top tiered networks like ESPN, Lifetime, and Fox News.
Remnant media buys require a specialist. And if your offer is a lead generating offer or if you simply crunch your customer acquisition numbers - pay per call TV advertising, per inquiry TV, pay for performance – whatever you want to call it is viable. We are expanding our DR digital reach into Mobile with click to call campaigns, too.
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